The real estate industry has changed to a very high degree in the past 10-15 years. Now that we have access to new tools like the Internet and cell phones, communication is lot easier and faster than ever before. However, it is very interesting that listings and presentations didn’t improve and most realtors don’t put enough effort in it.
If you want to stand out in this turbulent world of real estate, you better prepare a great presentation about yourself and also present all the properties you’re dealing with in the best way possible. Today’s tools allow you to create professional and stunning profiles in a relatively short time, which will surely translate into massively increased results in your business. Consider the following five easy steps:
Provide your clients with a step-by-step action plan. It’s much better for a client if you explain straight away what you are going to do for them in the first place. Send them a detailed e-mail where you provide them with a list of actions you’re going to take when buying or selling a property. Include a lot of automated processes, which will make the list longer and make it seem like you’re putting a lot of extra effort in it, even if you don’t have to.
Make sure your graphics are top notch. Hire a professional graphic designer for your website, presentation and preferably for a ready-to-go custom template for all the listings. Those few hundred dollars will give you much higher returns on investment, so just go with it. Your photos should be in very high quality and taken by professionals as well.
Make it unique. Do your presentations look different or are they just another clone of the templates of others? Provide your clients with unique content and extra information. Be the local expert, highlight your experiences and make it personal. People are much more likely to remember unique things and your goal is to make yourself be the first thing that comes to their mind when looking for a new home or real estate investments.
Use audiovisual tools. There is a bunch of new, very powerful tools that you can use to promote yourself. Use Youtube and all the available free video tools to publish presentations of your new listingsBusiness Management Articles, make flash microsites and record audio descriptions. All the audio and video content allows you to spread your promotion base to a new level.
Use all the free automated promotion resources available. There are tons of great listing services like Craiglist all over the web. Search for automated tools that allow you to post your listings to many places at one time. Make sure your listing contains your URL and as many ways as possible to get in touch with you.